MUS-E PROJECT LAUNCHED TO ENCOURAGE CHILDREN TO GET INVOLVED IN ART IN THE PROVINCE OF SALERNO

Angri (SA), January 25, 2024 – The theatre, expressive movement and ceramics workshops of the Mus-e project, an initiative promoted by the Mus-e Italia ETS Foundation that aims to encourage a range of artistic endeavours among children, with the goal of stimulating creativity, inclusion and personal development – especially in more challenging socio-cultural environments – began this week in two schools in the province of Salerno. The courses at the two schools are funded by La Doria, the leading Group in the production of tomato-based products, sauces, pulses and fruit juices for the supermarket private labels market.

The institutes involved in the province of Salerno are the IC “D.E Smaldone” in Angri and the IC “Sarno Episcopo” in Sarno, for a total of 164 second graders from 10 different classes, guided through the course by the four artists Nicolantonio Napoli, Sharon Amato, Antonietta Capriglione and Giuseppe Cicalese.

“Having a real presence in Angri and Sarno is very important to us. This, for us, means helping children in these areas to strengthen their creative skills, to exercise their imagination and fantasy without fear of a grade or a judgment. The data on educational poverty is unfortunately still discouraging, especially in some areas of southern Italy, and thanks to La Doria we will be able to carry out a first long-term project, involving the entire educational community.” – stated Maria Garrone, Chairperson Mus-e Italia ETS.

Arriving in Italy in 1999, the completely free Mus-e programme has so far involved nearly 14,000 children, 588 classes and 167 artists nationwide. The course lasts for 3 years and covers about 20 weeks within the regular class schedule. The extended duration allows for the development of a unique long-term course and enables children to establish a trusting relationship with the artists. At the same time, Group activities help participants grow as individuals, as well as feel part of a community.

“We are very happy to announce the start of workshops for this school year. The initiative reflects the Group’s commitment to generating a tangible and truly positive impact in our local area, in an often socially and culturally complex environment. Our commitment has already resulted in numerous initiatives in the past to protect the environment, get young people into the workforce and promote employee well-being. With this project specifically we are contributing to three of the UN Sustainable Development Goals: zero poverty, quality education and reducing inequality. We thank the Mus-e Foundation for allowing us the opportunity to be part of this initiative.” – stated Antonio Ferraioli, CEO of the La Doria Group.

Mus-e Foundation Italy ETS

Mus-e Foundation Italy ETS works to combat educational poverty through high-level artistic courses. Established in 1993 in Brussels by the Yehudi Menuhin Foundation, it has 11 European locations; the Italian branch is now working in more than 20 cities, from North to South, bringing music, dance, theatre, visual and multimedia arts to nearly 14,000 children.

La Doria Spa

La Doria Spa is the leading European producer of processed pulses and peeled and chopped tomatoes on the retail channel and among the leading Italian producers of fruit juices and beverages. La Doria is also the leading producer in Europe of private label ready-made sauces. 2022 revenues totalled Euro 1.018 billion, of which over 97% generated by the private labels segment with the major domestic and international retailers.

For further details:

Mus-e Foundation Italy ETS

info@mus-e.it

La Doria press office

Patrizia Lepere, Corporate Affairs & Communication Manager

Tel: +39 081 5166260 – Mob: +39 3409673931 patrizia.lepere@gruppoladoria.it

Ad Hoc Communication Advisors

Giorgio Zambeletti – e-mail: giorgio.zambeletti@ahca.it

Ivan Barbieri – Mob: +39 3351415581 – e-mail: ivan.barbieri@ahca.it

Sara Mastrorocco – Mob: +39 3351415590 – e-mail: sara.mastrorocco@ahca.it

Maria Lucia Boi – Mob: +39 3426523390 – e-mail: marialucia.boi@ahca.it